Introduction
Conjoint design
Conjoint design (part 2)
Conjoint analysis: Count
Conjoint analysis: Logit
Conjoint analysis: Latent Class Analysis
Conjoint analysis: Hierarchical Bayes
Choice simulator
Marketing across cultures
International segmentation and positioning
International entry decisions
International pricing and promotion
International advertising
Cross-national research and data analysis
Internal archival research
Customer Centricity: Managing Customer Retention to Maximize Firm’s Profits
Model Selection and Validation in Marketing
