Academic Positions

• 2023- present Full Professor of Customer Analytics

  Rotterdam School of Management, Department of Marketing Management

• 2019 - 2023 Associate Professor

  Rotterdam School of Management, Department of Marketing Management

• 2011 - 2019 Associate Professor

  Tilburg School of Economics and Management, Marketing Department

• 2008-2011 Associate Professor

  Erasmus University, Department of Business Economics, Marketing Section

• 2006-2008 Assistant Professor

  Erasmus University, Department of Business Economics, Marketing Section

Visiting position

• fall 2023 Visiting Scholar

  HEC Paris

• spring-fall 2012 Visiting Scholar

  Harvard University Department of Marketing

Education

• 2002-2006 PhD. in Business Statistics - Catholic University Leuven

  Dissertation: “Advanced Classification and Time-Series Methods in Marketing”
  Advisor: Prof. Dr. C. Croux; Co-Advisor: Prof. Dr. M.G. Dekimpe

• 1997-2002 MSc. in Business Engineering – Solvay Business School

  Master Thesis: Data Mining for Customer Relationship Management