Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity
Journal of Marketing, Forthcoming
Emilie Esterzon, Aurelie Lemmens, Bram Van den Bergh
Emilie Esterzon, Aurelie Lemmens, Bram Van den Bergh
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines
Journal of Marketing Research, 59(56), 941-962.
Constant Pieters, Rik Pieters, Aurelie Lemmens
Publisher's website
Constant Pieters, Rik Pieters, Aurelie Lemmens
Managing Churn to Maximize Profits
Marketing Science, 39(5), 956-973.
Lemmens, A., and Gupta, S.
Publisher's website
Lemmens, A., and Gupta, S.
On the Predictive Content of Production Surveys: a Pan-European Study
International Journal of Forecasting, 21(2), 363-375.
Lemmens, A., Croux, C. and Dekimpe, M.G.
Publisher's website
Lemmens, A., Croux, C. and Dekimpe, M.G.
Bagging and Boosting Classification Trees to Predict Churn
Journal of Marketing Research, 43(2), 276-286.
Lemmens, A. and Croux, C.
Publisher's website
Lemmens, A. and Croux, C.
Trimmed Bagging
Computational Statistics and Data Analysis, 52 (1), 362-368.
Croux, C., Joossens, K. and Lemmens, A.
Publisher's website
Croux, C., Joossens, K. and Lemmens, A.
Consumer Sentiment and Consumer Spending: Decomposing the Granger Causal Relationship in the Time Domain
Applied Economics, 39, 111.
Gelper S., Lemmens A. and Croux C.
Publisher's website
Gelper S., Lemmens A. and Croux C.
Consumer Confidence in Europe: United in Diversity?
International Journal of Research in Marketing, 24 (2), 113-127.
Lemmens, A., Croux, C. and Dekimpe, M.G
Publisher's website
Lemmens, A., Croux, C. and Dekimpe, M.G
Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys
International Journal of Forecasting, 24(3), 414-431.
Lemmens, A., Croux, C. and Dekimpe, M.G.
Publisher's website
Lemmens, A., Croux, C. and Dekimpe, M.G.
Sales Growth of New Pharmaceuticals across the Globe: the Role of Regulatory Regimes
Marketing Science, 28(4), 690-708. [*Equal contribution]
*Stremersch, S. and Lemmens, A.
Publisher's website
*Stremersch, S. and Lemmens, A.