Analytics for Customer Engagement
Journal of Service Research, 13(3), 341-356.
Bijmolt, T.H.A., Leeflang, P.S.H, Block, F., Eisenbeiss, M., Hardie, B.G.S., Lemmens, A. and Saffert, P.
Publisher's website
Bijmolt, T.H.A., Leeflang, P.S.H, Block, F., Eisenbeiss, M., Hardie, B.G.S., Lemmens, A. and Saffert, P.
Dynamics in International Market Segmentation of New Product Growth
International Journal of Research in Marketing, 29(1), 81-92.
Lemmens, A., Croux, C. and Stremersch, C.
Publisher's website
Lemmens, A., Croux, C. and Stremersch, C.
Polymorphisms of the OXTR Gene to Explain Why Sales Professionals Love to Help Customers
Frontiers in Behavioral Neuroscience, 7(171), 1-13.
Verbeke, W.J.M.I., Bagozzi R.P., van den Berg W., and Lemmens, A.
Publisher's website
Verbeke, W.J.M.I., Bagozzi R.P., van den Berg W., and Lemmens, A.
Unveiling the Relationship between the Transaction Timing, Spending and Dropout Behavior of Customers
International Journal of Research in Marketing, 32, 78–93. [*Equal contribution]
*Glady, N., Lemmens, A., and Croux, C.
Publisher's website
*Glady, N., Lemmens, A., and Croux, C.
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Customer Needs and Solutions, 5(12), 65-81.
Ascarza, E., Neslin, S., Netzer, O., Anderson, Z., Fader, P., Gupta, S., Hardie, B., Lemmens, A., Libai, B., Neal, D., Provost, F., and Schrift, R.
Publisher's website
Ascarza, E., Neslin, S., Netzer, O., Anderson, Z., Fader, P., Gupta, S., Hardie, B., Lemmens, A., Libai, B., Neal, D., Provost, F., and Schrift, R.