Bagging and Boosting Classification Trees to Predict Churn

Lemmens, A. and Croux, C.
Journal of Marketing Research, 43(2), 276-286.

In this article, the authors explore the bagging and boosting classification techniques. They apply the two techniques to a customer database of an anonymous U.S. wireless telecommunications company, and both significantly improve accuracy in predicting churn. This higher predictive performance could ultimately lead to incremental profits for companies that use these methods. Furthermore, the results recommend the use of a balanced sampling scheme when predicting a rare event from large data sets, but this requires an appropriate bias correction.

Leave a Reply

Your email address will not be published. Required fields are marked *