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Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity

Journal of Marketing, Forthcoming
Emilie Esterzon, Aurelie Lemmens, Bram Van den Bergh

Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines

Journal of Marketing Research, 59(56), 941-962.
Constant Pieters, Rik Pieters, Aurelie Lemmens
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Managing Churn to Maximize Profits

Marketing Science, 39(5), 956-973.
Lemmens, A., and Gupta, S.
Publisher's website

On the Predictive Content of Production Surveys: a Pan-European Study

International Journal of Forecasting, 21(2), 363-375.
Lemmens, A., Croux, C. and Dekimpe, M.G.
Publisher's website

Bagging and Boosting Classification Trees to Predict Churn

Journal of Marketing Research, 43(2), 276-286.
Lemmens, A. and Croux, C.
Publisher's website

Trimmed Bagging

Computational Statistics and Data Analysis, 52 (1), 362-368.
Croux, C., Joossens, K. and Lemmens, A.
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Consumer Sentiment and Consumer Spending: Decomposing the Granger Causal Relationship in the Time Domain

Applied Economics, 39, 111.
Gelper S., Lemmens A. and Croux C.
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Consumer Confidence in Europe: United in Diversity?

International Journal of Research in Marketing, 24 (2), 113-127.
Lemmens, A., Croux, C. and Dekimpe, M.G
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Measuring and Testing Granger Causality over the Spectrum: An Application to European Production Expectation Surveys

International Journal of Forecasting, 24(3), 414-431.
Lemmens, A., Croux, C. and Dekimpe, M.G.
Publisher's website

Sales Growth of New Pharmaceuticals across the Globe: the Role of Regulatory Regimes

Marketing Science, 28(4), 690-708. [*Equal contribution]
*Stremersch, S. and Lemmens, A.
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