News

A Smarter Way To Reduce Customer Churn

  • On July 20, 2018

Companies can’t afford to lose hard-won customers, but in truth some customers are more important to keep than others. Recent research by Sunil Gupta and Aurélie Lemmens explains how to find them. Gupta discusses the key to reducing customer churn in this story, which first appeared on the HBS Working Knowledge website. Read more on Forbes …