New Position at the Rotterdam School of Management

  • On August 5, 2019

  Since August 2019, I have joined the Department of Marketing Management at the Rotterdam School of Management (Erasmus University Rotterdam). I am delighted to be part of this excellent research and teaching environment. Over the coming years, my goal is to strengthen the Customer Analytics skills of RSM both in terms of research expertise […]

A Smarter Way To Reduce Customer Churn

  • On July 20, 2018

Companies can’t afford to lose hard-won customers, but in truth some customers are more important to keep than others. Recent research by Sunil Gupta and Aurélie Lemmens explains how to find them. Gupta discusses the key to reducing customer churn in this story, which first appeared on the HBS Working Knowledge website. Read more on Forbes …