News

Loisel, Piette and colleagues applying the concept of profit loss function to actuarial sciences

  • On December 4, 2019

This week, Pierrick Piette defended his PhD thesis in actuarial sciences at the University of Lyon (France) under the supervision of Stephane Loisel and Olivier Lopez. It was a honor for me to be part of his PhD committee and discover how actuarial sciences use quantitative marketing methods to improve their prediction models. Congratulations Pierrick […]

New Position at the Rotterdam School of Management

  • On August 5, 2019

  Since August 2019, I have joined the Department of Marketing Management at the Rotterdam School of Management (Erasmus University Rotterdam). I am delighted to be part of this excellent research and teaching environment. Over the coming years, my goal is to strengthen the Customer Analytics skills of RSM both in terms of research expertise […]

A Smarter Way To Reduce Customer Churn

  • On July 20, 2018

Companies can’t afford to lose hard-won customers, but in truth some customers are more important to keep than others. In our recent research, Sunil Gupta and I show how to find them. A easy-to-digest summary of our approach was provided by Forbes a few years ago. MANAGING CHURN TO MAXIMIZE PROFITS Customer defection threatens many industries, […]