CV

Academic Positions

  • 2023- present Full Professor of Customer Analytics

    Rotterdam School of Management, Department of Marketing Management

  • 2019 - 2023 Associate Professor

    Rotterdam School of Management, Department of Marketing Management

  • 2011 - 2019 Associate Professor

    Tilburg School of Economics and Management, Marketing Department

  • 2008-2011 Associate Professor

    Erasmus University, Department of Business Economics, Marketing Section

  • 2006-2008 Assistant Professor

    Erasmus University, Department of Business Economics, Marketing Section

Visiting position

  • fall 2023 Visiting Scholar

    HEC Paris

  • spring-fall 2012 Visiting Scholar

    Harvard University Department of Marketing

Education

  • 2002-2006 PhD. in Business Statistics - Catholic University Leuven

    Dissertation: “Advanced Classification and Time-Series Methods in Marketing”
    Advisor: Prof. Dr. C. Croux; Co-Advisor: Prof. Dr. M.G. Dekimpe

  • 1997-2002 MSc. in Business Engineering – Solvay Business School

    Master Thesis: Data Mining for Customer Relationship Management